Sisters Lucy Glade-Wright (left) and Jo Harris (right) are the creative curators behind Hunting for George, an online store with a boutique feel. We admired their first range of bed linen earlier this year, so we’re thrilled to be supporting the launch of their second collection, Siesta. The soft colours and mix-and-match style feel perfect for summer, and the new range includes single sizes for kids for the first time (check out the cute video below). We asked Lucy and Jo to tell us more about their design philosophy, and the new range.
What was the impetus for starting Hunting for George, and how do you find working together as sisters?
Hunting for George was born out of a desire to do something a little different. We’re not sure if we can pinpoint one particular moment in life that gave us the idea, we just decided one day that we wanted to start a shop. It was as simple and as casual as that. We never really questioned it, we just knew that it was something we wanted. The next day we rolled up our sleeves and starting working on it. I’m so glad we approached it that way because had we thought about it too much we may have never gone through with it.
Being sisters has definitely helped us. Neither of us could have achieved what we have done together, on our own. Just to have someone there for you to chat with, question, support and high five is so important. We work together surprisingly well and when we don’t, we generally have about a 20 minute rebound rate and then we’re back to being happy sisters again.
You credit your inspiration to ‘life and everything in between’. What were the ideas behind the Siesta bed linen collection?
For the Siesta Collection we removed ourselves from the design side of things and went back to basics. We focused on colour and how we could develop that and sought inspiration further afield. We always look outside our industry for ideas. So often the best ideas can come from a simple concept from another time, country or element.
The Hunting for George world looks like a lot of fun. Tell us a little bit about the creative process behind your colours and designs?
It is a lot of fun! We’ve had such a radical and intense few years of creating for Hunting for George and I think we have grown and improved our processes a lot. We like to start with an initial concept; this could be as simple as a colour, shape, story or a personality and then we start to fill in the gaps.
Colour is always a main focus for us. It can influence a person’s mood and create strong emotional connections. So that is always something we consider first when designing a collection or styling a photoshoot. When it comes to designs we often throw a whole lot of patterns around to see what sticks. Being a duo is great because we often have different ideas on where to take things. We’ve managed to get the whole ying and yang thing sorted and this has had a major effect on the end creative result.
The soft colours of the Siesta range make it feel quite relaxed and easy. Was this a conscious decision?
Absolutely. We really wanted to create a peaceful collection of bedding that had an effortless nature to it. There is so much crazy in life, so we believe that your bed should always be a calming space. Not sleeping makes you grumpy and no one likes grumpy people.
Many products are reversible, allowing for a mix-and-match feel. Is this focus on flexibility a reflection of your personal style at home?
I guess we are a little bit here and there, but I think the reversible nature of our bedding came about because we both wanted different things and this was quite a beautiful way to convey that. We also had guys in mind when we introduced the reversible design. So often the dudes get left for dead when it comes to bed linen and we wanted to create designs with a unisex flavour to them.
The Hunting for George range now includes prints, stationery and clocks as well as bed linen – are there any other areas you have your eye on?
We have so many things that we want to wave our Hunting for George wand over. We’re hoping to take ourselves in a slightly new direction product wise next year. We have furniture in our sights as well more home textiles. Plus lots of other ideas but one step at a time.
Local secret: Happy Kappa on Swan Street, Richmond. It’s an even better experience when the soup nazi serves you.
Dream collaboration: We worked with Lonely Planet this year and that collab is still taking a while to sink in
Trend you love: Online shopping. Let’s hope it sticks.
Next buy: Probably a sandwich cos I’m hungry, but if we’re thinking bigger I’d like to say a nice new pair of heels.
Guilty secret: We both have naughty thoughts about Charlie Hunnam
Images – Brooke Holm. Styling – Simone Haag.